With a mission to highlight and elevate the rich and diverse cultural landscape of the Mediterranean, FETA was founded in Athens as a creative studio led by Suzy Alter (Founder) joined by Yael Greenberg (Co-Director).
FETA is driven by a deep appreciation for nature’s role in shaping identity and storytelling. The Mediterranean’s landscapes and lights are woven into the DNA of our agency, inspiring every project we undertake.
Bringing over 15 years of expertise in fashion, creative direction, marketing, partnerships, and programming, we have collaborated with esteemed brands such as Alaïa, Tom Ford, Dries Van Noten, Yasmine Eslami, and CO. Our hospitality clients include Ace Hotel, Mona and Shila Hotels, OKUPA, Apollo Palm, and Soho House, as well as visionary artists like David OReilly, Doug Aitken, BEAMING, and the David Lynch Foundation.
FETA is driven by a deep appreciation for nature’s role in shaping identity and storytelling. The Mediterranean’s landscapes and lights are woven into the DNA of our agency, inspiring every project we undertake.
Bringing over 15 years of expertise in fashion, creative direction, marketing, partnerships, and programming, we have collaborated with esteemed brands such as Alaïa, Tom Ford, Dries Van Noten, Yasmine Eslami, and CO. Our hospitality clients include Ace Hotel, Mona and Shila Hotels, OKUPA, Apollo Palm, and Soho House, as well as visionary artists like David OReilly, Doug Aitken, BEAMING, and the David Lynch Foundation.
Drawing from our experiences in New York, Los Angeles, and Paris, and grounded by a profound understanding of the creative industries, we launched this new chapter in Greece.
United by a shared vision, we strive to craft visual narratives and cultural moments that resonate with audiences around the world.
United by a shared vision, we strive to craft visual narratives and cultural moments that resonate with audiences around the world.
Art Direction
Creative Direction
Art Buying + Curation
Communication, PR + Marketing
- Web design, graphic design, and packaging.
Creative Direction
- Strategic concept development and brand identity direction.
Art Buying + Curation
- Collaborating with creative and talents to align visuals with the brand's identity.
- Sourcing artworks, illustrations, or visual assets that elevate campaigns.
Communication, PR + Marketing
- Crafting strategic content and assets to reach target audiences through social media campaigns, press outreach, and innovative marketing approaches.
Creative Strategy + Partnerships
Production
- Identify and establish strategic partnerships to enhance the project.
Production
- End-to-end creative and logistical production management—from concept to completion—for events, content creation, and photo/video shoots.